Suppression Services for Direct Mail
Suppression services offers the ability to cleanse your list of unwanted types of addresses. It also gives you the ability to sort a list and extract certain target markets, for example, college addresses or business/shopping centers.
There are several types of suppress services available. The Direct Marketing Association’s (DMA) Mail Preference Service is a list of individuals who have registered with the DMA and do not wish to receive unsolicited advertising mail. The deceased suppression uses a database of deceased individuals dating back to 1987. And finally a grouping that consists of the following: DMA do-not-mail, deceased, prison, pander files (uses written requests from outside organizations to have name and address removed from mailing lists), business/shopping center addresses, college addresses, military zip codes, nursing homes, retirement homes and trailer parks.
By utilizing suppressing service for your mailing list, you can effectively increase your list hygiene and save money. Money savings are realized by reducing the amount of mail being sent to unwanted targets. This reduces printing costs and lowers overall postage. These services in conjunction with NCOA, Merge/Purge and proper list sortation help ensure your list and your mailing are in top form.